Feature Writer Romeo Edmead – Heartbake Hotel
When Selena Sang and Ellen Elizabeth Tarr step into a kitchen, the aroma that follows is almost certain to captivate the attention of anyone in the vicinity. The two, who have been friends for eight years, operate a business called “Heart Bakers,” with a menu that includes different types of breads, cakes, pies, fudge, candy, and cookies. The business, which has been in operation since late last year, runs from their apartments, which happen to be in different states. Do not let the separation fool you though, their collaborative efforts still create a fledgling team.
Despite the fact that they share the same passion for the kitchen, the roads they traveled were quite the antithesis of each other. Mrs. Tarr, a blind Queens, NY resident who grew up in Baltimore, took a rather conventional expressway to her destination. As a child, she spent lots of time in the kitchen with her mom from whom she got the baking bug. “I always liked the smell of homemade baked goods,” she said. “Plus, I have a sweet tooth and love to eat.” During junior high, Mrs. Tarr began branching off from her mother’s tutelage, and tried some recipes on her own. As expected, things did not always come out exactly the way they were supposed to, “but nothing was ever catastrophic,” she said.
Unlike her business partner, Ms. Sang, who grew up in California and now lives in Boston, found herself in the kitchen for all the wrong reasons. She said her family never served her a sufficient amount of food to eat, so cooking became a necessity. “My blindness made them feel like I was not as worthy as their other kids,” said Sang. “When I was about sixteen, I would try to cook in the middle of the night because no one was around.”
Even in her attempt to be self sufficient, Ms. Sang still encountered hurdles. “Sometimes the only thing that was left was molded bread,” she said. “Everyone had already eaten all the good stuff.”
Now, Ms. Sang’s days of moldy bread are long gone, and whenever she samples a piece of Mrs. Tarr’s bread it is quite the opposite. “It is really hard to say what my best dish is, but I would have to say some kind of bread, like strawberry or banana,” said Tarr.” Ms. Sang says that her cinnamon twists are a big hit with people, so she figured she would go with that as her best.
Although they form a successful tandem today, Mrs. Tarr was initially apprehensive about going into business when Ms. Sang approached her with the idea. “I was not sure if we had the right finances, tools, space, and time,” said Tarr. “But it has been what I expected so far.” Both want the business to continue to prosper of course, despite the fact that neither one would ever want it to be their primary source of income. “I kind of like it more as a hobby,” said Tarr. As for Ms. Sang, she said nothing will ever replace her first love, which is music.
In case you were wondering, the Heart Bakers do not restrict their business only to the cities they reside in. They will ship their baked goods all across the United States, and Ms. Sang and Mrs. Tarr added that they would make deliveries to anyone in their areas. Ms. Sang plans to have a working website by the end of the summer, but for now you can place your orders via telephone. So the next time you are in the mood for some great dessert, dial 857-288-8711.